Today our dear app store is filled with thousands of mobile apps of different categories and that is why it is difficult to imagine to see your app in top ranking apps. But there must have certain criteria that you need to meet to establish a strong foot in this race of becoming top ranking app. Well whatever these criteria are, an effective user engagement lies in the core of any criteria. It has been seen that if an app fails to engage users within the first 3 days of its launch then there are high chances that it remains unnoticed by people forever. Here I am outlining some points that will guide you to decide what you are doing wrong and what should be the right steps in order to increase the popularity of your mobile app.
- As we all know it take lots of efforts to install an app and if users find it annoying at the beginning of your app then chances are high that they will uninstall your app in the next minute only. Your registration process is the very first thing that users encounters after installing your mobile app, so try to make it as much less complex as possible. For this Social sign in is the best alternative and you can find its integration with most of the applications today.
- Step by step guide with visual instructions is always better than letting your users doing things on their own for the first time. Assisting them with the actual flow of app will definitely help them in exploring the product easily and they won’t miss any Wow factors of your app that you want to highlight.
- Mobile app users are less interested in typing and for them on click functions are more eye-catching. So avoid typing and add something very creative that delights your users by reducing their workload. Avoiding long registration forms can be a very good example for this where you do not need to fill up the long registration forms and you can sign in to your website just by clicking upon your favorite social media platform.
- It is always best to make your visitors happy by giving them sweet surprises time to time. Let’s take an example for this. You must have seen Google chrome browser in offline mode. That dinosaur is for sure the most surprising thing that Google can offer :P.
So these are very few on boarding tips that one must consider while preparing a strategy for the marketing of a mobile app. Looking forward to know more about such tips from your side.