Social media is no doubt the ideal place to better connect with people and improve customer relationships. Posting engaging and informative content across all your social networks is the best way to entertain your visitors and this also proves that your brand’s values are totally aligned with your precious customers.
But writing the best is not enough today, to get 100% attention from crowd it should be well optimized also. You have also noticed that there are few articles which are not very well written but still managed to receive a lot of likes and shares. Well, the reason behind this is may be the presentation of your content, may be it doesn’t look inviting, attractive and scan able that causes less responses in return.
In this post I am sharing some very important tips to format your blog post so that it gets the attention it deserves.
Tips to format your blog post!!
According to a Microsoft study the average time span that an internet user spend on your content has substantially dropped from 12 seconds to 8 seconds in 2015. So now you only have 8 seconds to impress your visitors and in this short span only your blog formatting is capable of making your visitors want to explore more. Read following tips to get your amazing blog formatting done within few seconds only.
Make your content easy to browse through. Craft it in a way that within the fraction of seconds your user can decide whether he wants to continue or not. If your content is massively cluttered and not properly structured then the chances are very high that your users will click away even before going into the details.
Use bullets, highlights and listings:
If you are a passionate reader you must have stumbled upon the sites like ScoopWhoop, BuzzFeed and ShoutMeLoud, and here you will notice lot of usage of bullet points and lists type articles. The reason behind using this kind of formatting is that lists are extremely easy to scan and captures readers attention. Secondly it stands out from rest of the blog post.
Use proper Heading tags:
You can use different heading tags to highlight the subsections of your blog post. Since by reading the sub headings only you can get an idea what the whole section is all about and it draws readers attention towards it.
Use the right images:
Humans process visuals more efficiently than text. So make sure you are using at least one image, GIF or video in between your overall text. In fact animated graphics are the best type of images to depict the emotion of your entire information that you ultimately want to convey.
Use Call to Action at the End:
Well it’s important for your readers to know what you want them to do at the end. You can provoke them to like or share your content across their social networks by using a series of social share buttons at the end. You can also ask them to post a comment about what you really think about the content or we can say we can allow them to submit a feedback via a comment box at the end of the article.