Social sharing is very much important for driving traffic to a site or a page. Social sharing acts as word of mouth recommendation on social media, just like word of mouth recommendations in real time, social share recommendation spreads faster.
Having content shared on social media helps to grow follower if your brand , build brand ambassadors and improve your reach.
After implementation of social media share buttons you don’t want your sharing buttons to lie in a dark corner, un-noticed or unfound when they were needed the most. In order to get maximum out of your sharing buttons it is very essential to place them correctly and optimize the user experience and design.
What will happen if I don’t optimize my social sharing buttons?
Content sharing becomes hard and decreases user experience: Visitors have to manually share content making visitors do extra effort. This will not only make your site loose visitors but also increase bounce rates.
Decrease in reach: Reach of your content will be limited. Social media has lot’s of potential traffic and missing out on serving content to potential will directly be a be negative impact on website.
How to optimize my social sharing buttons?
Before launching social sharing on your site you should decide which social share platform you should offer. There are almost 20+ social providers so it is very essential to opt for more relevant providers, where your content can be shared and get enough exposure.
After selecting social media providers now it is time to place them. For a generic content it is recommended to place sharing buttons on bottom of the content. As soon as the reader finish’s its reading , they have in front access to sharing buttons.
For long content with 1000 or more words, one can either place sharing buttons at the top or on both the ends, giving user choice to share it first as a bookmark and then read or share after reading.
Do implement social sharing buttons and these practices so as to increase your content’s reach and gain popularity.